Hi-Five Kids Basketball Clinics
This project is to find a poorly designed sign on the street
and transform the brand from ordinary to extraordinary. First,
I distinguished its intentions and classified potential audiences.
Then, I designed a new logo and presented workable solutions
to convey the message of the sign more effectively.
I established three keywords—energetic, youth basketball,
and movement—based on the message of the sign. The main intentions of the sign were to advertise the class and attract
kids to enroll. Therefore, I used high saturation contrasting colors
and duotone photography to design the brochure and posters.
The graphic elements were inspired by the basketball court.