Hi-Five Kids Basketball Clinics
(OBJECTIVE)

This project is to find a poorly designed sign on the street
and transform the brand from ordinary
 to extraordinary. First,
I distinguished its
 intentions and classified potential audiences. 
Then, I designed a new logo and presented workable
 solutions
to convey the message of the
 sign more effectively.

(APPROACH)

I established three keywords—energetic, youth basketball,
and movement—based on the message of the sign. The main intentions of the sign were to advertise the class and attract

kids to enroll. Therefore, I used high saturation contrasting colors
and duotone photography to design the brochure and posters.
The graphic elements were inspired by the basketball court. 

Hi-Five Logo .jpg
Hi-Five bcard web size.jpg
hifive hoops clinic website pics.png
hifive hoops clinic website pics2.png

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