Feminine Aura

(OBJECTIVE)

Select an artist, designer, or architect, and choose a museum
or art gallery to hold a personal exhibition. Design a logotype, poster, and catalog for this exhibition. 

(APPROACH)

Showcase American photographer Saul Leiter’s private collection. Leiter’s nudes have a spontaneous and romantic quality. All the women look natural and elegant in Leiter’s photographs. Women are the main subject of this exhibition. Thus, I named the exhibition “Feminine Aura”. I created a handwritten logotype that was inspired by women’s body curves and the gestures in his photos. The black and gold colors convey an exclusive, elegant, and classy vibe.