Barnes & Noble Rebrand

Find a dead, dying, or defunct brand. Investigate the brand’s history and target audience, and analyze the brand’s soul.
Create a new
visual direction and completely revive the brand. 


I chose to rebrand Barnes & Noble. My design approach 
focused on coming up with a new logo that is simple yet has
strong visuals and also represents the brand’s purpose
and values. The 
new identity was based on the brand keyword
“Communities”. Barnes & Noble believes knowledge is
what connects people and we build communities
 to bring
people together.

B+N Logo .jpg
B+N website pics mission statement.png
B+N website pics5.png
B+N website pics.png
B+N website pics2.png
B+N website pics3.png
B+N website pics4.png
B+N website pics 3.jpg
B+N website pics2.jpg
B+N website pics.jpg

All Rights Reserved © 2021 Alphie Chen