Barnes & Noble Rebrand
(OBJECTIVE)

Find a dead, dying, or defunct brand. Investigate the brand’s history and target audience, and analyze the brand’s soul.
Create a new
visual direction and completely revive the brand. 

(APPROACH)

I chose to rebrand Barnes & Noble. My design approach 
focused on coming up with a new logo that is simple yet has
strong visuals and also represents the brand’s purpose
and values. The 
new identity was based on the brand keyword
“Communities”. Barnes & Noble believes knowledge is
what connects people and we build communities
 to bring
people together.
 

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